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Nike Active Schools
The Nike Active schools programme was first piloted in 2015, involving six primary schools and over 50 teachers, PE specialists and senior leaders across London.
I devised a six week workshop series involving experts from the worlds of education, sports and neuroscience, and together we co-created new ways of integrating active learning into the school day for primary school children. These initiatives were actioned by the participating schools the following term, and informed the Nike Active Schools Guide for Primary School Leaders, with tools, best practice and examples for primary school leaders to make their schools more active.
Creativity Training
Creative problem solving is a skill that I developed early on in my career, and that became a real passion as I moved into strategy & innovation roles. The ability to think outside the box is fundamental to how we can access bigger & better ideas, whether they are in service of a brand trying to achieve competitive advantage, or an individual trying to achieve their goals, but held back by their thinking blockers. I devised the 'Think Outside The Box' training programme to provide everyone with the skills and confidence to be creative, and have used it as a foundation for a number of internal and external training programmes focused on ideation & facilitation, both for individual use as well as in collaborative sessions.
E4 Brand Refresh
E4 launched in 2001, and immediately added a desirable younger audience to the Channel 4 portfolio. Following a successful first decade on air, the channel's declining audience numbers signalled the need for a brand review, to re-engage fans and ensure that the E4 brand & programming remained relevant and differentiated from competitor channels. Working as part of a team of three consultants, we guided the core marketing team through a week-long programme, starting with a day of stimulating debate from industry speakers, followed by a series of brand analysis & development workshops to arrive at three hypotheses to test out on a consumer panel. We emerged on day 5 with a new positioning for the channel which would inform their programming strategy as well as their external brand communication.
Planet Playbook
The climate crisis poses a formidable challenge for every sector of industry, but perhaps none more so than the marketing industry, as the engine of consumerism. Following the roll-out of the #changethebrief sustainability training programme at WPP, we faced the challenge of embedding this knowledge and new ways of working within every department across the agency. Our solution was to create a Planet Playbook, that would serve as a step by step guide for employees to ensure that planet priorities were firmly established from the outset of every project. Involving specialists from each creative & media specialism, we produced a 160 page downloadable guide accessible to every member of staff, and ran a series of internal workshops and training sessions to ensure the impact of this project would be felt through the work.